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Entrepreneurship

Billion Dollar Molecule, The. Barry Werth, 1995.
In a prose style emulating the speed and freneticism surrounding a marathon, Werth reveals the guts of the not-so-new field of biotechnology by focusing on a Cambridge, Massachusetts, company called Vertex. The company's story reads not like a thriller but like a clash of childish egos. It was started by a biochemist; recruiting top talent, Vertex then found its employees, products, and progress impeded by things both human and not.

A Good Hard Kick in the Ass: Basic Training for Entrepreneurs. Rob Adams, 2002.
Rob Adams is a tough-talking, in-your-face drill sergeant for aspiring entrepreneurs: You may not always like what he has to say, but his rigorous and demanding approach to launching a business will give you the survival skills you need to make it in our intensely competitive marketplace. After attacking "business porn" -- the titillating fantasies of easy wealth promulgated by the media during the dot-com boom -- Adams shares the iconoclastic principles by which he runs AV Labs, an early-stage venture fund that also helps entrepreneurs develop the "execution intelligence" so critical to success.

Origin and Evolution of New Business. Amar Bhide, 2000, Oxford University Press.
Finally, an answer to the question, What's the secret of start-up success? In The Origin and Evolution of New Business, Amar Bhide addresses some fundamental questions about entrepreneurship and comes up with some answers that challenge conventional wisdom. During the course of starting a business, who acts irrationally and who are the big risk takers? What are the characteristics of a successful entrepreneur. This is a must-read for anyone thinking about starting their own business.

New New Thing, The: A Silicon Valley Story. Michael Lewis, 2000, W.W. Norton & Company.
First Silicon Graphics, then Netscape and now Healtheon, Jim Clark creates his third billion dollar company. This book describes a vast paradigm shift in American culture - a shift away from conventional business models and definitions of success, and toward a new way of thinking about the world and our control over it. Michael Lewis takes the reader on a wild ride through this strange landscape of geeks and billionaires.

Negotiator's Handbook, The. George Fuller, 1991, Prentice Hall.
While the ability to negiotiate is crucial to business success, it is, unfortunately, an area where many hidden traps await the unwary. This one-stop, A-to-Z handbook arms readers with everything they should know to plan, conduct, and close any negotiation.

Rules for Revolutionaries (The Capitalist Manifesto). Guy Kawasaki, 1999, Harper Business.
This book inspires world-changing innovation based on Kawasaki's battle-tested lessons to help entrepreneurs become visionaries. With his trademark man-bites-dog irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges that companies must meet to change the world.

Second Curve, The. Ian Morrison, 1997, Ballantine Books.
Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: one must ride the first curve--a company's traditional business carried out in a familiar corporate culture--to the all-important second curve. The second curve is the future--new technologies, new customers, and new markets that companies must command to survive and thrive.

Virtual Corporation, The. William H. Davidow & Michael S. Malone, 1993, Harper Business.
A fascinating examination of the new strategies used by the most advanced corporations that are propelling the current industrial revolution.

What's Your Exit Strategy? Peter H. Engel, 1999, Prima Publishing.
If you are like most entrepreneurs, you probably haven't given much thought to the most important step you'll ever take as a business owner - leaving. By not having the right exit strategy, you are not only risking any wealth your business may have created, but your financial security as well. This book shows you step by step how to develop the right exit strategy for you.

Winning the Rat Race (Without Becoming a Rat). Kevin Leman, 1996, Thomas Nelson Publishers.
The bestselling author of The Birth Order Book now gives readers a new and different look at how to build business relationships the right way and for the right reasons. Leman, a regular guest on Good Morning America, also presents tips for staying upbeat in a downsized business atmosphere.

Coming Biotech Age, The. Richard Oliver, 2000.
Thanks to the impending completion of the human genome project and related endeavors, virtually everyone agrees, biotechnology will have as much economic and social impact on the start of the new century as the Internet had on the end of the last one. But Richard Oliver makes even that prediction look restrained, as he broadens the playing field and assesses the future. Focusing on what he calls "bioterials," Oliver provocatively projects nothing but good times from developments in biology and advanced materials. --Howard Rothman

From Alchemy to IPO: The Business of Biotechnology. Cynthia Robbins-Roth, 2000.
Despite unnerving swings in individual stock valuations--or perhaps because of them--many knowledgeable observers still believe the 21st century will ultimately earn its stripes as the Age of Biotech. Cynthia Robbins-Roth, persuasively argues investors better take heed because they ain't seen nothin' yet. "The biotech world will never be an easy place for investors," she cautions, but with hundreds of ongoing projects "poised to power into the marketplace," there will be plenty of "opportunities for investors and employees alike." -Howard Rothman

Golden Helix: Inside Biotech Ventures, The. Authur Kornberg, 1996.
An examination of the rise and current status of the biotechnology industry, looking at the companies and personalities who brought it to prominence. Kornberg takes the reader on an autobiographical journey through the minds and hearts of the scientists/buisnessmen who were instrumental in forging this new industry. A must for scientists trying to understand how people can do science and make money.

Making PCR: A Story of Biotechnolgy. Paul Rabinow, 1996.
When the U.S. Supreme Court ruled that new life forms could be patented, biology escaped the confines of academia, and biotech companies have been multiplying like hothouse organisms ever since. The conjunction of scientific research and corporate profits has created much angst, not least among working scientists. Paul Rabinow researchs this new breed of scientists in their natural habitat--Cetus Corp., the company that developed a procedure for replicating large amounts of DNA from tiny samples (PCR). His account of the benefits of the commercial approach to research, and of the conflicts over prestige and money, is well-balanced and original.

 

 

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